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LEA · CuidadIA
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Silver Economy: a business opportunity with impact

Caring for ageing family members is no longer a side issue for employees. It's a workforce strategy.

CuidadIA connects social innovation with measurable business results.

A market in transformation

Ageing isn't just a societal shift. It's reshaping what your workforce needs from you.

$4.2T
Global silver economy market
Valued in 2025, growing 7.6% a year.
73%
of employees are caregivers
Have some form of caregiving responsibility, according to AARP research.
4 in 10
are "sandwich generation"
Employees caring for children and ageing parents at the same time (Mercer, 2025).
ℹ️ Ageing isn't just a societal shift. It's reshaping what your workforce needs from you. Sources: AARP; Mercer 2025 Survey on Health and Benefit Strategies.

Innovating where it actually matters

Solutions for older adults need more than a functional product. They need sensitivity, ethics, and a long-term view.

Radical inclusion

Our conversational AI works through traditional phone calls, landline or mobile. No apps, no internet, no complex devices.

If they can answer a phone, they can use CuidadIA.

Preventive detection and validated impact

We don't just act in emergencies. We detect mood changes, unwanted loneliness, and early signs of cognitive decline through voice analysis.

We've shown that most users see their sense of loneliness reduced.

Where business meets ESG strategy

The silver economy connects naturally with corporate responsibility. CuidadIA is the strategic partner to turn those values into results.

Insurers and mutuals

Reduced claims through active prevention, and increased lifetime value of senior customers.

Senior living and care homes

Better quality of care through constant cognitive stimulation and non-intrusive emotional monitoring.

Corporate HR teams

Support programmes for employees with dependent family members, reducing stress, presenteeism, and absenteeism.

A growing HR priority, backed by data

Caring for ageing parents is no longer invisible on the balance sheet.

1

$33.6B

Lost every year in the US in productivity, due to employees with eldercare responsibilities (AARP).

2

Only 24%

of employers recognise that caregiving affects employee performance (AARP).

3

$1,500/year

The median caregiver subsidy already offered by employers moving on this (Mercer, 2025).

Will your company offer this benefit before your competitors, or after?

Leadership based on results

A professional dashboard

Our platform gives HR and ESG teams a real-time dashboard to track the wellbeing of employees with ageing family members, and the return on their benefits policies.

→ Real-time view of workforce wellbeing
→ Return metrics for ESG and sustainability reporting
→ Exportable reports for sustainability disclosures

Leading with measurable facts

Technology in service of transparency: concrete data showing the real impact of care benefits, not promises.

📡
→
🔬
→
📊
Collection ESG analysis Reports

Ethical and technological leadership

Modernising without leaving anyone behind

An advanced conversational AI that detects loneliness and cognitive decline positions the company as a reference in socially responsible innovation.

No app, no internet: just the phone people already have.

Real peace of mind

A 74% reduction in family anxiety turns the benefit into something employees actually feel, not just something they read about in an HR email.

✓ Impact is measured in real wellbeing, not abstract metrics.

Tangible, immediate benefits

The data from CuidadIA's pilot across four Andalusian provinces speaks for itself.

94%
Daily adherence
Users maintaining daily contact with the service from month one.
92%
Home autonomy
People who maintain their autonomy thanks to ongoing companionship.
62%
Reduced loneliness
Reduction in perceived loneliness among pilot users.
74%
Less family anxiety
Reduction in anxiety among family carers, in other words, your employees.
ℹ️

Daily adherence

Users maintaining daily contact with the service from month one.

✅

Home autonomy

People who maintain their autonomy thanks to ongoing companionship.

📄

Reduced loneliness

Reduction in perceived loneliness among pilot users.

⚠️

Less family anxiety

Reduction in anxiety among family carers, in other words, your employees.

Cost and comparison

CuidadIA offers a real benefit, at a cost that fits any plan.

OptionCostScope
Traditional long-term care insuranceHighLong-term coverage, doesn't solve day-to-day loneliness
Generic wellbeing programmesVariableUseful, but don't reach the ageing family member
CuidadIAFrom €39/user/monthCalls the family member every day, with nothing for the employee to manage
ℹ️ Secure architecture (strict GDPR compliance), ready to integrate into any existing benefits plan, without replacing anything.

The future of business runs through care

CuidadIA isn't proposing a closed commercial relationship, but an open collaboration with organisations that share a vision of the future built on care.

We're looking for partners who want to co-develop solutions, contribute sector expertise, and help lead a new standard of digitally-enabled human care.

No technology barriers

Works on the phone people already have

Validated and secure

Strict GDPR compliance, already tested in real settings

Ready to integrate

Fits into any existing benefits plan

Get in touch →